May 2011 Archives
Biblioteca Mário de Andrade was named after one of the great names in the Brazilian literature, Mário de Andrade, and it is located in the heart of São Paulo- Brazil. The building is surrounded by many gardens and trees, making the place a haven in the middle of the concrete jungle, and a great pit stop for those walking in São Paulo downtown in search of a spot to recharge the body and the soul. This public library was founded in 1925 and offers a variety of materials to its public, but the most requested items are related to the history of São Paulo neighborhoods. Not a surprise for a city over four centuries old.
I had the opportunity to visit all the beautiful rooms furnished with centennial tables and chairs, the gardens, and I could have a nice view of the city from the terrace.
In order to promote the many other items the library holds, Biblioteca Mário de Andrade has launched a very interesting reading campaign which made me think it had some inspirations from the Geek the Library campaign we started here at OCLC. Instead of focusing on the titles, the library decided to focus on the prospect reader’s desires.
If the reader plans to hit the road during vacation, then the library offers some reading options for the topic.
If the reader prefers to spend the vacation watching movies, the library also has options for this.
But if the reader simply plans to fall in love, there are reading options for this too.
These creative and cute cards (there are many more) became folded brochures that were distributed to the library visitors, and this campaign has increased the number of borrowed items considerably. Well done!
Biblioteca Mário de Andrade : http://www.prefeitura.sp.gov.br/cidade/secretarias/cultura/bma/